I recently co-hosted an event: It was a late-afternoon gathering of business professionals, coming together to share insights about work and community. Along with my fellow volunteers, we spent considerable time planning and promoting the event, encouraging people to register and attend.

We expected to see 20-30 people. Only 10 attended.

While I harbor no hard feelings, I was curious about our low turnout. Over the next few days, I heard some not-unexpected feedback: “I was so tired after working all day that I decided to go home instead,” and “Oh my gosh! I completely forgot about that.”

It happens, and event organizers completely understand. But it seems to be happening more frequently lately, so – in case you’re someone who needs a little nudge – I’m here to deliver it.

Go to the thing. Go to the luncheon. Go to the lecture. Go to the happy-hour gathering. Sign up and go.

I know you’re busy, and I know that it takes effort and planning to participate in “extra-curricular” activities. It really matters though.

• It matters for you. When you make the effort to block your calendar, register to participate and attend an event, you’re prioritizing yourself and your professional growth. Each event presents an opportunity to meet people and learn something new. At the very least, it’s a break from your jam-packed work schedule and a chance to think about something other than work and home responsibilities.
• It matters for other attendees. As you consider whether to attend an event, others are considering whether they should go as well. They’re hoping to interact with new and interesting people – people like you! And those connections occur more comfortably when there’s a group of attendees and robust conversations happening.
• It matters for event sponsors and hosts. At the heart of local event planning, there are organizations and volunteers who are making opportunities available for all of us. They’re creating spaces where we can come together, learning new things and celebrating our vibrant community. The best way to show your appreciation for their efforts is to attend and participate.

Are there unavoidable exceptions? Of course. When you block time in the middle of a workday to attend a luncheon, there’s always a chance that someone will schedule a conflicting meeting. But you can decide whether it’s mission-critical to meet on that day or whether the conflicting meeting could be scheduled for another time. There’s nothing wrong with preserving time on your calendar and communicating your plans to attend an event. In fact, it’s an opportunity to invite others to join you!

“But what if I just don’t feel like going?” Persevere, my friend. I believe in you! Grab an extra cup of coffee if you need the energy boost and pack a few extra business cards in your pocket. Go to the thing this time, and it’ll be easier to go to the thing next time. And before you know it, you’ll be looking forward to the next event or activity on your calendar.

And if you need one more reason… Go because you know that I’ll probably be there, and I’m really looking forward to seeing you.